BONJOUR
BRANDDDCE's catering strategy has over 17 years of industry experience in the three major business segments of "strategy consulting," "integrated marketing," and "digital operations" of catering brands. With rich cross era observations of media tool changes, it provides strategic consulting and implementation for many high-end restaurant brands' "0-1" projects The Chopstick Markup” has more than 17 years experience in the three major business segments of 'strategy consulting', 'integrated marketing' and 'digital operation' for restaurant brands, and has a wealth of cross-genre observation on the change of media tools. We have done strategic consulting and implementation for the '0-1' project for many high-end restaurant brands.
DDCE's catering strategy has over 17 years of industry experience in the three major business segments of "strategy consulting," "integrated marketing," and "digital operations" of catering brands. With rich cross era observations of media tool changes, it provides strategic consulting and implementation for many high-end restaurant brands' "0-1" projects The Chopstick Markup” has more than 17 years experience in the three major business segments of 'strategy consulting', 'integrated marketing' and 'digital operation' for restaurant brands, and has a wealth of cross-genre observation on the change of media tools. We have done strategic consulting and implementation for the '0-1' project for many high-end restaurant brands.
We provide three solutions for enterprises to enhance brand creativity assets: consumer product design and development, content output, and overseas release.
DEFINITION
definition
Clarify the core values and positioning of the brand. In catering media, it refers to clarifying the core characteristics of the catering business, brand positioning, or specific food concepts. For example, defining the service style, dish features, or target customer group of a restaurant.
definition
Clarify the core values and positioning of the brand. In catering media, it refers to clarifying the core characteristics of the catering business, brand positioning, or specific food concepts. For example, defining the service style, dish features, or target customer group of a restaurant.
DIFFERENTIATE
difference
Identify the unique selling point (USP) of a brand. It involves distinguishing one's own brand or dish in the food and beverage market to differentiate oneself from competitors. This may include unique cooking methods, ingredient sources, restaurant atmosphere, or customer service experience.
difference
Identify the unique selling point (USP) of a brand. It involves distinguishing one's own brand or dish in the food and beverage market to differentiate oneself from competitors. This may include unique cooking methods, ingredient sources, restaurant atmosphere, or customer service experience.
DEFINITION
originality
Clarify the core values and positioning of the brand. In catering media, it refers to clarifying the core characteristics of the catering business, brand positioning, or specific food concepts. For example, defining the service style, dish features, or target customer group of a restaurant.
originality
Clarify the core values and positioning of the brand. In catering media, it refers to clarifying the core characteristics of the catering business, brand positioning, or specific food concepts. For example, defining the service style, dish features, or target customer group of a restaurant.
We provide three solutions for enterprises to enhance brand creativity assets: consumer product design and development, content output, and overseas release.
DEFINITION
definition
Optimal selectionClarify the core values and positioning of the brand. In catering media, it refers to clarifying the core characteristics of the catering business, brand positioning, or specific food concepts. For example, defining the service style, dish features, or target customer group of a restaurant.
definition
Optimal selectionClarify the core values and positioning of the brand. In catering media, it refers to clarifying the core characteristics of the catering business, brand positioning, or specific food concepts. For example, defining the service style, dish features, or target customer group of a restaurant.
DIFFERENTIATE
difference
Identify the unique selling point (USP) of a brand. It involves distinguishing one's own brand or dish in the food and beverage market to differentiate oneself from competitors. This may include unique cooking methods, ingredient sources, restaurant atmosphere, or customer service experience.
difference
Identify the unique selling point (USP) of a brand. It involves distinguishing one's own brand or dish in the food and beverage market to differentiate oneself from competitors. This may include unique cooking methods, ingredient sources, restaurant atmosphere, or customer service experience.
CREATIVITY
originality
Create an attractive brand story that is reflected in the food and beverage media through innovative dish design, unique dining experiences, or innovative marketing strategies. Creativity is the key to attracting customers, enhancing brand image, and strengthening customer loyalty.
originality
Create an attractive brand story that is reflected in the food and beverage media through innovative dish design, unique dining experiences, or innovative marketing strategies. Creativity is the key to attracting customers, enhancing brand image, and strengthening customer loyalty.
We
offer solutions to bring about
differentiation in the Chinese
market.
Through
consumer product design &
development, content output,
international release, Bonjour
Brand contributes to boosting
brand value by amassing brand’s
creative
assets.
We
offer solutions to bring about
differentiation in the Chinese
market.
Through
consumer product design &
development, content output,
international release, Bonjour
Brand contributes to boosting
brand value by amassing brand’s
creative assets.
Experience in collaborating with top domestic consumer brands, with a professional team assisting in creating super bestsellers and efficiently achieving product differentiation.
Yang Weili
Shanghai News Channel's "Taste of Shanghai"/iQiyi Food Documentary Consultant/Silver Chopsticks Food Critic Author/Black Pearl Restaurant Guide 2018-2019 Judge/French Burgundy Wine Culture Exchange Scholar
Four Seasons Barbie
Freelance food writer. Creative lifestyle foodie, a long-term guest on food KOLs, radio, and television food programs. Pastry technician, mid point senior chef, Chinese and Western chef.
Da Ming
Engaged in catering and food media for 15 years.
Experience in collaborating with top domestic consumer brands, with a professional team assisting in creating super bestsellers and efficiently achieving product differentiation.
our artists.
Experience in collaborating with top domestic consumer brands, with a professional team assisting in creating super bestsellers and efficiently achieving product differentiation.
Yang Weili
Shanghai News Channel's "Taste of Shanghai"/iQiyi Food Documentary Consultant/Silver Chopsticks Food Critic Author/Black Pearl Restaurant Guide 2018-2019 Judge/French Burgundy Wine Culture Exchange Scholar
Four Seasons Barbie
Freelance food writer. Creative lifestyle foodie, a long-term guest on food KOLs, radio, and television food programs. Pastry technician, mid point senior chef, Chinese and Western chef.
Da Ming
Engaged in catering and food media for 15 years.
By
bringing together the
world's top designers
and creative talents, we
establish connections
between enterprises and
global creative
resources, aiming to
empower the brand
through IP
co-branding.
By
bringing together the
world's top designers
and creative talents, we
establish connections
between enterprises and
global creative
resources, aiming to
empower the brand
through IP
co-branding.
Experience in collaborating with top domestic consumer brands, with a professional team assisting in creating super bestsellers and efficiently achieving product differentiation.
A
professional team with rich
experience in collaborating with
top brands in China, helping
create best-selling products and
achieve product
differentiation.
A
professional team with rich
experience in collaborating with
top brands in China, helping
create best-selling products and
achieve product
differentiation.
Brand cooperation
Brand cooperation
Through
consumer product design &
development, content creation,
and international releases,
Bonjour Brand contributes to
enhancing brand value by
gathering the brand's creative
assets.
Through
consumer product design &
development, content creation,
and international releases,
Bonjour Brand contributes to
enhancing brand value by
gathering the brand's creative
assets.
